The last week of November 2020 is European Week for Waste Reduction (EWWR) which is organised by our Circular Economy for Youth project partners ACR+
Working with some local community partners in Rhondda Cynon Taf, Pontydysgu’s CEYOU project has supported the setting up of a brand new circular economy initiative Zero Waste Cynon. Their website and social media presence launched at the start of November and they have organised a number of activities to coincide with EWWR. Their ethos is that zero waste and reusable alternatives should be accessible to everyone.
We believe in a world where zero waste is not only for those who can afford it, where environmentally friendly options are not prohibited by cost, where everyone can make a difference.
As part of EWWR they are asking local residents to contribute to a crowd sourced food waste reducing recipe book and to share their top tips on waste reduction. There are also competitions for 0-6 and 7-11 year olds to share their zero-waste lunch ideas and design a zero waste poster.
Beyond EWWR the initiative hopes to continue into the future by providing an online environment to both collect ideas and showcase local opportunities for reuse and recycling.
It has been a whirlwind couple of months with bid writing and project work and I’m slowly getting back on top of it all, which means I can finally announce a new media literacy project – Social Media Resilience Toolkit or SMaRT-eu which seems particularly timely in this age of conflicting and confusing health advice, bad science, badly presented statistics and alternative truth.
The project is lead by our Portuguese colleagues at COFAC, part of Lusófona University, who are experts in their field. We worked with them previously on a participatory internet radio project RadioActive and also more recently in Media In Action and are excited to be working with them again.
SMaRT-eu will work with intergenerational groups to provide tools and training on topics such as how to read media – particularly social media, how to navigate with critical consciousness in the social media environment which is saturated with instantaneous information, as well as how to use digital media to engage communities for social good.
You can find out more from the project website http://smart-toolkit.eu